Published: 16 July 2025
Anna Nowokuńska-Maksymiuk receives DNA Paris Design Award
Author: Magdalena Miszewska
The unique wayfinding system designed for the Chocolate Factory E.Wedel museum in Warsaw by Anna Nowokuńska-Maksymiuk — lecturer at the School of Form at SWPS University — has won another international award. This time, it was recognized by the jury of the DNA Paris Design Awards 2025.
International recognition for School of Form designer
The DNA Paris Design Awards celebrate creativity across five fields: architecture, interior design, product design, landscape architecture, and graphic design. An esteemed international jury recognizes projects that successfully combine visual appeal with functionality.
The wayfinding system designed by Anna Nowokuńska-Maksymiuk (Studio Blisko) won in the Graphic Design – Communication Design category. Inspired by the visual identity and rich confectionery heritage of Wedel—Poland’s oldest and most iconic chocolate brand—the signage features wooden modules that resemble delicious chocolate pralines.
This is the second prestigious award for the project. Earlier this year, it won the German Design Award 2025 in the category Excellent Architecture – Signage and Wayfinding.
Design that speaks the brand’s language
The wayfinding system highlights the museum’s key areas—from the entrance and café to the gift shop and workshop space. It features a playful mix of solid wood blocks and colorful tile elements evoking the rich flavors of dark chocolate and the sweetness of sugar-glazed treats.
The project was developed in collaboration with Homework, the studio behind the museum’s visual identity.
Want to learn more about the concept? Read more here:
Anna Nowokuńska-Maksymiuk receives German Design Award 2025
