Driving Change
- Designer: Ilia Matiazh
- Project advisors: Anita Basińska, Małgorzata Malinowska
Diploma project
Driving Change
Electric vehicle technologies are currently revolutionizing car design. The automotive industry’s drive to redefine both technological and visual aspects has led electric models to diverge significantly from established brand identities and values—often sparking consumer skepticism. "Driving Change" is a design proposal for a car exterior that responds to the contemporary design challenges faced by leading car manufacturer BMW. The project considers both the demands of technical and sustainability-focused innovation, as well as the importance of maintaining brand familiarity for consumers.
Graduation 10
The release of our new catalog of student graduation projects is always a special occasion. On one hand, it serves as a farewell to this year's graduates and honors their hard work by showcasing their final projects. On the other hand, it is a summary of the most significant and intriguing projects we have worked on with students throughout the past year.