PHD, Philosophy in humanities, lecturer at the Institute of Psychology, Adam Mickiewicz University, where he directs the newly created Neurocognitive Laboratory – a place of user-experience research on design using modern and unique research tools (eye-tracker, EEG, etc.).
Director of postgraduate studies in psychology of advertising and consumer behavior at the School of Humanities and Journalism and the Warsaw School of Social Sciences and Humanities, professor of postgraduate studies in pharmaceutical marketing at the University of Economics in Poznan. In 2006-2008, head of strategy department of advertising agency HealthWay (Bronze Effie in 2008 for the drug campaign Ketonal LEK). In 2008-2009, the scientific director of marketing communication company LABoratory.